Is your branding betraying you?

The main purpose of your branding is to identify and differentiate your product or service from others in the market. Your logo, your website, your Facebook page photos, your Twitter

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3 tips to keep web projects on track and on budget

Technology has made us super impatient. We want things done now. Yesterday, really. When it comes to launching or relaunching your sparkly, new website it can feel like yesterday isn’t

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Websites, WCAG 2.0 and AODA: 3 things you might not want to talk about but should

Who likes doing business administration tasks? Nobody. Those tasks are boring. But, they are really important so they’ve got to be done. Understanding and discussing the Accessibility for Ontarians with

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4 ways to improve your website’s usability

People go to websites to find information, and your website is no different. People want to learn about your business and if they can find what they are looking for,

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Show your business some love: use pro photos

Here are some facts for you: 80% of potential customers will check out your website before conducting business with you. When they get to your website, the images are the

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Sweeten your SEO success – Niteowl Creative

Search engine optimization (SEO) is a lot like grandma’s jam recipe — if you have all the ingredients in the right quantities, it will produce sweet results. Wait. What’s SEO?

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Are you responsive? – Niteowl Creative

How people use their devices is changing, so if brands want to stay alive in this tech-driven world they need to revive their marketing tools.  A 2015 study done by

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Introducing Subscription Pricing – Niteowl Creative

It happens from time to time. We have a few good ideas here and there, so we decided that we would share one with you. Subscription pricing for small businesses.

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Is Your Website a Relic? – Niteowl Creative

The modern internet was born in 1995-ish (as per Wikipedia). By 2000, you were nobody if you didn’t have a website. Those were the days of splash/intro pages and Flash.

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Make Your Words Work – Niteowl Creative

Research shows you only have 10 to 20 seconds to grab a visitor’s attention once they get to your website. If you manage to reel them in, they only have

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