Dig into your competitors for better online results

Learning from others in your industry will improve your digital marketing strategy. When you’re on your competitors’ Facebook pages do you ever wonder, “how the heck do they get that

Share
Why businesses should avoid cookie-cutter website builders

Potential clients ask us “Why should I pay you to build a website when there are so many free website builders available?” Here’s what we tell them. 1. SEO One

Share
Is your branding betraying you?

The main purpose of your branding is to identify and differentiate your product or service from others in the market. Your logo, your website, your Facebook page photos, your Twitter

Share
3 tips to keep web projects on track and on budget

Technology has made us super impatient. We want things done now. Yesterday, really. When it comes to launching or relaunching your sparkly, new website it can feel like yesterday isn’t

Share
Websites, WCAG 2.0 and AODA: 3 things you might not want to talk about but should

Who likes doing business administration tasks? Nobody. Those tasks are boring. But, they are really important so they’ve got to be done. Understanding and discussing the Accessibility for Ontarians with

Share
4 ways to improve your website’s usability

People go to websites to find information, and your website is no different. People want to learn about your business and if they can find what they are looking for,

Share
Show your business some love: use pro photos

Here are some facts for you: 80% of potential customers will check out your website before conducting business with you. When they get to your website, the images are the

Share
Sweeten your SEO success – Niteowl Creative

Search engine optimization (SEO) is a lot like grandma’s jam recipe — if you have all the ingredients in the right quantities, it will produce sweet results. Wait. What’s SEO?

Share
Are you responsive? – Niteowl Creative

How people use their devices is changing, so if brands want to stay alive in this tech-driven world they need to revive their marketing tools.  A 2015 study done by

Share
Introducing Subscription Pricing – Niteowl Creative

It happens from time to time. We have a few good ideas here and there, so we decided that we would share one with you. Subscription pricing for small businesses.

Share