User testing is a crucial step in website and application design that allows businesses to gather valuable feedback from real users. This feedback is essential in improving the usability and user experience of the product, which can ultimately lead to increased success for the business.

By testing a product with real users, businesses can identify potential problems and gain insights into how users interact with their product. This information is valuable in ensuring that the product meets the needs of its intended audience and is easy to use.

User testing is especially important in website and application design because it enables businesses to identify issues early on in the development process. This can save time and money by preventing costly redesigns or changes down the line. By validating their design decisions through user testing, businesses can ensure that their product is meeting the needs of its intended audience and is optimized for success.

In summary, user testing is a critical consideration for any business that wants to create a successful website or application. By gathering feedback from real users, businesses can improve the usability and user experience of their product, identify potential issues early on, and increase the chances of success for their product. If you're planning to develop a website or application, make sure to include user testing as an important step in the design process.