FACT: Facebook & Instagram have been down more in the last 6 months than they have ever been down since they were created.
So let’s talk about social media proofing your business, whats involved and the repercussions of relying solely on platforms owned by other businesses such as the big 3.
When you’re making the majority of your sales using social media, things can be pretty uncertain for your future. There are steps to ensure that your business can survive beyond a social media crash and they’re the following:
Let me explain…
If your business is on social media today, you’re able to direct users to your website to inform them more about your business and educate them on why it’s ideal that they hire you, or purchase your product. But if social media didn’t exist (and this is a real concern) then how would customers find you and invest in your products?
Having a strong brand will set you out among the rest. It’s what’s going to catch the eye of the customers. They’re going to be using search engines to find you, based on location, reputation and authentic representation of who they’re dealing with. Without a professionally built website to direct them to then how are you going to give them these details?
But if everyone has a website, how will they find you first?
Search Engine Optimization (SEO), can help your potential customers find you based on search terms. When you’re using search engines to find your next patio set, you’re getting information curated based on location, content, and certain structures built within your professional website.
Let’s not wait for the inevitable. Contact Niteowl Creative today and discuss your concerns and current efforts so that we can help you plan for the future and further your business success.