Web Usability Testing (UX)

Even with the best website, you may not be getting the results from web traffic that you were hoping for.

Using heatmaps, structured surveys and user testing we can help determine any holes in your website usability that could / should be patched to optimize the amount of sales or value of leads you’re acquiring.

A good user experience (UX) is important for your visitors or customers. It helps to know how your users will navigate your content to find what they are looking for.


Strategic Planning

Have you felt lately that you’ve stalled out? Perhaps you have a great idea but you’re not really sure of how to implement it?

Niteowl Creative can help you shape your vision and make it a reality. When we help you develop a marketing plan it gives you a broad vision of how exactly things will roll out and what any possible negative reactions might be.

There are many stories we could share with you where there has been a great idea that was poorly executed. Don’t be one of those stories. Be the success story.

Search Engine Optimization

When you’re planning an evening out, looking for a repair shop for your car or even a vet for your favourite four legged friend, where do you look? Google, Bing or Yahoo we bet. You clients are doing the same things when they look for the products and services you sell.

Niteowl Creative can help your business and its online rankings with search engines. Most companies don’t realize that SEO (search engine optimization) is one of the most effective tools you can use, getting you the best results for your efforts.

SEO is a powerful combination of coding and techniques that will help you increase the traffic to your website and help you adapt with the ever changing world wide web.

Tackling search engines from several different angles can help you crawl up the charts and help your business get found online.

We track keywords and results to help you consistently maintain an edge over your competition.

Here’s what we can do:

  • Custom website design (UI Design)
  • Properly name your files and pages
  • Meta-tags, descriptions and image tags
  • Keyword research
  • Competition analysis and evaluation
  • Submitting your website to search engines
  • Optimizing content to work best with your keywords
  • Build links and trackbacks with articles, blogs, forums, social media, news and other PR.
  • Promise that you will see results within 8 to 10 weeks!


For more information on our planning & strategy services contact Niteowl Creative!