It’s here. It has been for a while but there are still a few people who seem to be struggling to stay on top. The rush to the top of the wave can take time, but with a strong steady stance you can get there and hang ten! Let’s talk online marketing.
We’re talking about online marketing. You may not run a business that relies solely on online sales or traffic, but in 2016 the majority of interest will come from the internet. If you’re not here yet, it’s okay. It’s not too late. There is always a chance to advance your business model, restructure and evolve.
We believe that there are three key parts to online marketing, and we’re going to break them down quickly for you.
Where do you want to be? Do you want a kick@$$ website? Perhaps you need a stronger social media presence? Or, you just need your online social media accounts branded? You may already have a website and just need some additional maintenance to keep up to date. We can help with ALL of that, or if you’re not comfortable placing the task in our hands, we can show you how and be there for support. It’s your vision, but we want to help bring it into focus.
Once you have a clear vision of where you want your business to go, you need to figure out how to get there. Take the time to assess your audience, assess your competition and assess your own business model. How do you get from where you are to where you need to be? What are your first steps, and how do you execute them effectively?
If you don’t feel you have the skills, or the time, to research your audience and competition, contact us. Niteowl Creative can assist you with your path to success.
If you determine that you need a stronger online presence, a new or refreshed website should top your list.
You need a website design that takes into account the user (there WILL be people using your website.) When Niteowl designs sites we plan out each of the users likely actions and design subtle hints for them. You could build your own website, but in most cases this will do more harm than good. You need to look professional and have no ‘blips’ in communication, so leave it to those with the experience.
Once you have a website, you should let people know about it. Your website is a catalyst for communication, it’s how you inform all of your visitors with everything they’re required to know about you and your business. So let’s design a banner for your Facebook, Twitter, Youtube or any other service you may be subscribed to. Let’s slap a pleasantly designed decal on your rear window of your family van (or sports car…).
Do you have business cards with your website address to give to friends and family, people you meet on the street or your pizza delivery boy? How active are your social media profiles? Do they accurately provide information and link-backs to your website? If you have profiles and they’re stagnant, that’s almost worse than not having profiles at all.
Guess what? Niteowl Creative specializes in branding and design. It’s our thing. You likely realized this by now.
All in all, you’re bright. You are the owner of a strong and successful business after all. But as a smart business owner, you’re also knowledgeable that improvement is almost always necessary and possible. You know that there is no cap to your success, but maybe you’ve hit a wall and you’re unable to push your board to the top of the wave and cruise. It’s time to let Niteowl Creative get you AMPED so you can focus on throwing down that bad@$$ 360 to show everyone what you’re made of!
~ Niteowl Creative