If you have a blog on your website, it’s probably designed to have an image to go along with every post. Do you make use of that feature? You should. Here are the top reasons why you need to include visuals with, and throughout, your pages and posts.
An image is what is going to draw people into your content. Words alone aren’t going to do it. A lot can be said for a good title, but without the visual support it won’t have the same punch. Articles that have images get 94% more views than those that don’t.
Photos are the basis of Instagram, which has 800 million monthly active users, and are the most engaging content on Facebook. When people see something interesting, they are more likely to share it than if they read it. Like it or hate it, often people will share based on an image alone — share now, read the link later.
If you’re sharing long pages of written content, or the topic is heavy or dry, adding some relevant visuals to help break up the text will keep people moving though the article.
When explaining something complex or using numbers, a graph, chart or other form of diagram is your best bet to driving your point home. There’s a reason why infographics are popular.
Adding images that are properly tagged to quality written content can help your SEO. The tagging part is key here because that’s what Google is going to be reading when answering search queries.
Now that you know why you’re using images, you may be wondering where to get them. Here are a few options.
A) take or create them yourself (or get a photographer);
B) purchase stock images (Adobe Stock and iStock are reliable options); or
C) use free stock images (pixabay.com, pexels.com are a couple of decent ones).
One thing you shouldn’t do is use Google images, unless you can be certain you are not infringing on any copyright laws or you can get permission from the original source.
When possible, it’s always best to go with option A. When you take or make your own visuals you can be certain that what you’re using is original and that you have permission. Stock images are fine, but you do run the risk of seeing them on other sites or not finding exactly what you need.
When selecting photos, choose ones with people in them when it makes sense. Data has shown that people images are the most engaging content on the internet.
When it comes to content management and garnering attention, we have lots more tricks up our sleeves. If you need help or want to learn more, give us a shout.