It’s one thing to build a website and launch it. But where do you go once you have it up and running? Many think that’s the end of the road but it most certainly is not. There are many other items that should be on your checklist. So let’s talk about what’s next and what you can do to improve and protect your website over time. Because let’s face it, it all helps your business and is worth the investment.
Social Media
This should have been on your radar. Social media is a great tool when you run a business, and even greater tool when you have a properly built website. Driving traffic to your website from social media should be your number one goal with any social platform. Wether you choose to take advantage of the ‘shop’ opportunities in Facebook while linking with Instagram, or you like the idea of storyboards on Pinterest; social media is important.
SEO (Search Engine Optimization)
Great, another piece to the puzzle of digital success. Did you know that over 3 billion inquiries are made on Google every day? You want a piece of that pie! It’s important to write you content in a way that it will be well received by both your reader and search engines, as well as tagging your images to help guide your web crawlers find the proper information as well. Let’s assume that you’ve done both of the previously mentioned, there are many other steps and tools that can help you rank and improve your website’s position in search engines and you need to explore every single one of them (site security, responsive design, keywords, and meta data to name a couple).
This all being said. SEO isn’t always an exact science, especially if you’re new to it. It doesn’t work automatically and takes time. So be patient!
PPC
Social media and SEO aren’t the only ways to get noticed. You’re able to work with Google to bid on keywords to give yourself a leg up on the competition and a little bit of a boost in the rankings while you’re waiting on your website to be indexed after your most recent SEO edits. Paying for clicks on links within Google will certainly help you spread the word of your new kick-ass website. Working with professionals to drill down the hundreds of possibilities is absolutely something you’ll want to consider.
Conclusion
Websites can be tricky business. Simply having a website isn’t always enough to generate business, you really need to work for it and manipulate your visitors options on the internet when they’re looking for services you offer. Where many don’t always have the key to success, you can absolutely count on a professional marketing company to help you pick the locks along the way to succeed.
You may also urgently consider enlisting the help of a professional to secure your website and do monthly backups / updates. Let’s face it, things can go wrong so let’s avoid any catastrophes that we can.