What are we doing?

It’s starting again. That urge to write things down as we go. Blogging is an effective form of communication, though it also serves several other purposes ranging from making a documentation of events or thoughts as well as increasing validity of a website, teaching others, maybe even increasing your SEO value. So why are we deciding to write things down here? Simple. All of the above. Let me explain.

Documenting events or thoughts

We work all day long, have hundreds of conversations a week, learn new things and sometimes we need to just slow down and think a bit about what just happened. Writing things down in a blog will help us remember our experiences, people we have met or opportunities we were lucky enough to be a part of. We want to share these thoughts and experiences with everyone because if you can’t share experiences with strangers then what is the point of the internet? It can’t just solely be used for watching cat videos on youtube right?

So this is where we will be sharing our thoughts and adventures that we come across. You’re all welcome to share with us as well, or tell us about similar adventures you may have had.

Increasing website validity

Websites are finicky. It’s a fact. Even the best websites require time and effort to keep them running properly and efficiently. They also require use. If you’re not using your website as a business tool, then what are you using it for? We’re going to be putting up new blog articles (hopefully more frequently than once a month) because it forces us to use our website, it forces us to share with others and it also increases simple things like traffic, leads and community. We are increasing the validity of our website by adding useful content which will hopefully create a reason for everyone to come back and visit us to see what else we have had to say lately.

Teaching others

We’ll be putting up some informative posts on our website. We may give you a few tips or tricks on how to acquire new visitors, branding advice, how to illustrate a simple character, and more. We like to educate our clients so that they are able to take working knowledge and hopefully build on it to help make their businesses a bit more successful and make them more confident with the internet. So this is where we will be doing this.

And finally…

Increasing SEO Value

SEO or Search Engine Optimization is a process which is taken to increase your ranking on search engines such as Google, Yahoo, Bing and more. We use properly written content using keywords within our blog articles as well as descriptions and tags for images that may help the rankings of our SEO and help us create a broad reach and hopefully it will allow us to meet more people as time goes on. Using things such as external links, and properly formatting our blog titles will also help, but most of all, we are hoping that we can generate some conversation on our website that will encourage you to keep reading and communicating with others. Like we said, communication is important.

So there you have it. We have gotten an urge to write things, communicate and share with others. That is the main reason why we are doing this.

If you have any other reasons you may know of that blogging may be important for businesses, please share with us.

~ Niteowl Creative