Niteowl Creative

12 May 2017

Technology has made us super impatient. We want things done now. Yesterday, really. When it comes to launching or relaunching your sparkly, new website it can feel like yesterday isn’t fast enough — are we right? As the creators of those sites, we want projects to move along quickly as well. Here are three insider […]

AODA and WCAG 2.0 Compliance and standards
28 Apr 2017

Who likes doing business administration tasks? Nobody. Those tasks are boring. But, they are really important so they’ve got to be done. Understanding and discussing the Accessibility for Ontarians with Disabilities Act (AODA) and how it relates to your website might not be at the top of your list of fun things to do either, […]

4 ways to improve your websites usability
19 Sep 2016

People go to websites to find information, and your website is no different. People want to learn about your business and if they can find what they are looking for, they will either hire you/buy your product or get in touch for more information. That means your website needs to be user-friendly and provide people […]

01 Sep 2016

Here are some facts for you: 80% of potential customers will check out your website before conducting business with you. When they get to your website, the images are the first thing they will notice. This is when they will decide delve deeper into your website — see what products you offer, find out who […]

11 Aug 2016

Search engine optimization (SEO) is a lot like grandma’s jam recipe — if you have all the ingredients in the right quantities, it will produce sweet results. Wait. What’s SEO? SEO is the key ingredient to getting your website seen. It is exactly as it sounds: a way to optimize search results when people use […]

27 Jun 2016

How people use their devices is changing, so if brands want to stay alive in this tech-driven world they need to revive their marketing tools.  A 2015 study done by Catalyst showed that 68% of Canadians now own smartphones, that’s up from 24% the year earlier. Also, at-home smartphone usage has risen. What does this […]

subscription pricing
09 Jun 2016

It happens from time to time. We have a few good ideas here and there, so we decided that we would share one with you. Subscription pricing for small businesses. We have dealt first hand with our marketing and the marketing of dozens of other clients for the past couple years. The one thing that […]

Is Your Website A Relic?
31 May 2016

The modern internet was born in 1995-ish (as per Wikipedia). By 2000, you were nobody if you didn’t have a website. Those were the days of splash/intro pages and Flash. Remember those clunky landing pages that made users work to get into your site? Or those awesomely customized Flash sites that took almost a minute […]

Make Your Words Work
16 May 2016

Research shows you only have 10 to 20 seconds to grab a visitor’s attention once they get to your website. If you manage to reel them in, they only have time to read one quarter of what’s on the page. Does that make you nervous? If your website says something like “We are professionals that […]

Online Marketing
21 Mar 2016

It’s here. It has been for a while but there are still a few people who seem to be struggling to stay on top. The rush to the top of the wave can take time, but with a strong steady stance you can get there and hang ten! Let’s talk online marketing. We’re talking about […]