Learning from others in your industry will improve your digital marketing strategy. When you’re on your competitors’ Facebook pages do you ever wonder, “how the heck do they get that much engagement?” Or do you look at your own website statistics and wonder how you stack up against others in your industry? If we told […]

Potential clients ask us “Why should I pay you to build a website when there are so many free website builders available?” Here’s what we tell them. 1. SEO One of the biggest benefits a custom website provides is search engine optimization (SEO). Free website builders like Wix, Weebly, IM Creator, etc. give you limited […]

The main purpose of your branding is to identify and differentiate your product or service from others in the market. Your logo, your website, your Facebook page photos, your Twitter handle — this is what your audience is going to remember. What do they say about you? Hopefully it’s that you’re awesome. But, maybe your […]

Technology has made us super impatient. We want things done now. Yesterday, really. When it comes to launching or relaunching your sparkly, new website it can feel like yesterday isn’t fast enough — are we right? As the creators of those sites, we want projects to move along quickly as well. Here are three insider […]

Who likes doing business administration tasks? Nobody. Those tasks are boring. But, they are really important so they’ve got to be done. Understanding and discussing the Accessibility for Ontarians with Disabilities Act (AODA) and how it relates to your website might not be at the top of your list of fun things to do either, […]

People go to websites to find information, and your website is no different. People want to learn about your business and if they can find what they are looking for, they will either hire you/buy your product or get in touch for more information. That means your website needs to be user-friendly and provide people […]

Here are some facts for you: 80% of potential customers will check out your website before conducting business with you. When they get to your website, the images are the first thing they will notice. This is when they will decide delve deeper into your website — see what products you offer, find out who […]

Search engine optimization (SEO) is a lot like grandma’s jam recipe — if you have all the ingredients in the right quantities, it will produce sweet results. Wait. What’s SEO? SEO is the key ingredient to getting your website seen. It is exactly as it sounds: a way to optimize search results when people use […]

How people use their devices is changing, so if brands want to stay alive in this tech-driven world they need to revive their marketing tools.  A 2015 study done by Catalyst showed that 68% of Canadians now own smartphones, that’s up from 24% the year earlier. Also, at-home smartphone usage has risen. What does this […]

It happens from time to time. We have a few good ideas here and there, so we decided that we would share one with you. Subscription pricing for small businesses. We have dealt first hand with our marketing and the marketing of dozens of other clients for the past couple years. The one thing that […]