Niteowl Creative Inc.

use images with blog posts
27 Nov 2017

If you have a blog on your website, it’s probably designed to have an image to go along with every post. Do you make use of that feature? You should. Here are the top reasons why you need to include visuals with, and throughout, your pages and posts. 1. Images generate interest An image is […]

good web design
13 Oct 2017

Good web design is like good beer. The first impression with any beer — despite what brewmasters might think — has nothing to do with the beer itself. People first notice the packaging and design. If you’re looking to try something new and you see a funky can or bottle with an intriguing logo, chances […]

marketing starts at home. own your marketing before deciding to rent your marketing from providers such as google, or social media
30 Aug 2017

Behind every good business is good marketing — this is a fact. Be it digital, print marketing or word of mouth, if you’re not doing a good job of getting out there nobody will know you exist. Smart business people know this, but it’s the “how” of getting out there that puzzles people. Your industry, […]

content is king - improve your SEO and marketing with better content
11 Aug 2017

Blogging is a great marketing tool. It’s a way to keep your web content updated, which helps your SEO; it can help educate your clients on your products and services; and it forces you to think critically about your marketing efforts. 

But like anything else, there are good blogs and bad ones. We want our […]

Digital Marketing Strategy & Competitor Analysis
21 Jul 2017

Learning from others in your industry will improve your digital marketing strategy. When you’re on your competitors’ Facebook pages do you ever wonder, “how the heck do they get that much engagement?” Or do you look at your own website statistics and wonder how you stack up against others in your industry? If we told […]

13 Jun 2017

Potential clients ask us “Why should I pay you to build a website when there are so many free website builders available?” Here’s what we tell them. 1. SEO One of the biggest benefits a custom website provides is search engine optimization (SEO). Free website builders like Wix, Weebly, IM Creator, etc. give you limited […]

31 May 2017

The main purpose of your branding is to identify and differentiate your product or service from others in the market. Your logo, your website, your Facebook page photos, your Twitter handle — this is what your audience is going to remember. What do they say about you? Hopefully it’s that you’re awesome. But, maybe your […]

12 May 2017

Technology has made us super impatient. We want things done now. Yesterday, really. When it comes to launching or relaunching your sparkly, new website it can feel like yesterday isn’t fast enough — are we right? As the creators of those sites, we want projects to move along quickly as well. Here are three insider […]

AODA and WCAG 2.0 Compliance and standards
28 Apr 2017

Who likes doing business administration tasks? Nobody. Those tasks are boring. But, they are really important so they’ve got to be done. Understanding and discussing the Accessibility for Ontarians with Disabilities Act (AODA) and how it relates to your website might not be at the top of your list of fun things to do either, […]

4 ways to improve your websites usability
19 Sep 2016

People go to websites to find information, and your website is no different. People want to learn about your business and if they can find what they are looking for, they will either hire you/buy your product or get in touch for more information. That means your website needs to be user-friendly and provide people […]