People go to websites to find information, and your website is no different. People want to learn about your business and if they can find what they are looking for, they will either hire you/buy your product or get in touch for more information.
That means your website needs to be user-friendly and provide people with a positive user experience. Your website’s success will depend on how well it matches your user’s expectations and needs. How do you do this? Well, here are a few tips.
Arrange items in a logical manner
People need to be able to predict where they are going to find the information they’re looking for. If you sell robots, for example, have a menu item on your navigation bar labelled “Robots.” Under that menu item, only list the robots you sell. If you also sell robot accessories, have a second menu item labelled “Accessories” that links to a page (or pages) of accessories. This type of structure will allow you to showcase your products, while keeping the website simple and easy for people to navigate.
If this sounds like common sense to you, you’re ahead of the game. Unfortunately, the old saying “sometimes common sense isn’t so common,” has proved to be true for far too many websites we’ve seen. Remember: if moving through your website is confusing for people, they won’t bother.
Don’t make people guess what you mean
Make sure your website copy is clear, concise and factual. People who build robots are probably smarter than those of us who buy robots, so make sure the words on your website are in plain language. The user came to your website for answers. Give them the answers in the most efficient way possible. (Read more about making your words work in this previous post.)
Few people care about you
Sure, your family and friends really care about your business’ story; how it got up and running and all that jazz. For the most part though, your consumers don’t care about that (initially at least). What they want to know is where they can buy your robot, how much it costs and where to purchase accessories. If they like your robot, they might be interested in how you came up with the first design, but at first glance they just want answers to their immediate questions.
Don’t be annoying
Nobody likes annoying people, but sometimes we just have to tolerate them. However, if your website is annoying it can be ignored. Things like pop-ups or videos that play automatically can be really irritating to people, as can websites that don’t load properly on mobile. (Read more on responsive websites in this blog post.)
Clearly, website design takes more into account than these four points, but these are some of the basic things you need to keep in mind when creating (or hiring someone to create) your website.
If you have a website that is easy to use, easy to read, answers questions and doesn’t annoy users you’ll get a better return on investment than a website that forgets even one of these principles.